Imagine you want to do some very important research and you are despaired to identify a research gap according to the current state-of-the-art. Moreover let's assume you have the intuition that a research gap can be found by combining two concepts from two different fields.
For instance, you might just have read two textbooks, one about freshwater aquarium fish and one about chemicals dissolved in water. Now you want to combine concepts from these two fields. To do this you need an estimate of 'how much' research has been done on the effect of chemical X on fish Y.
To get a rough estimate 'how much' research has already been done, Google Scholar can be used. For every search, it gives you an approximate number of publications that match your search terms. With this you can build a matrix like the following:
The rows correspond the keywords from one category (here: different types of fish) and the columns correspond to the other category (here: different chemicals). The color corresponds to the approximate amount of publications on Google Scholar that contain both keywords.
Certainly you cannot gain ultimate wisdom from this. Two keywords might just be a nonsensical paring or the keywords might be used in many publications, but in a context totally different from what you anticipated. However it provides a quick and simple way to figure out if you are entering a crowded field or not.
The script that was used to produce this plot can be downloaded here. The text based web browser Lynx needs to be installed to run it.
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